Ooredoo Group has taken a significant leap into the digital entertainment arena with the introduction of its first-ever streaming platform, ‘Go Play Market’, in collaboration with MediaKind and Microsoft.
The unveiling occurred at the Mobile World Congress 2024 in Barcelona, marking a new chapter in OTT streaming services. This partnership aims to offer a unique entertainment experience by amalgamating live TV channels, video-on-demand, and more, accessible to both Ooredoo and non-Ooredoo subscribers across six key markets.
Revolutionizing Entertainment Across Borders
Leveraging cutting-edge technology from MediaKind, powered by Microsoft Azure, ‘Go Play Market’ aims to redefine entertainment consumption. With a focus on Oman, Kuwait, Iraq, Tunisia, Algeria, and the Maldives, the platform is designed to cater to a diverse audience with varying entertainment preferences.
Aziz Aluthman Fakhroo, Group MD and CEO of Ooredoo, emphasized the goal of creating a comprehensive entertainment hub that transcends traditional barriers to access. The collaboration with MediaKind and Microsoft underscores a shared vision for innovation and accessibility in the digital entertainment space.
A Collaborative Milestone
The venture into OTT streaming by Ooredoo, MediaKind, and Microsoft represents a significant milestone in the evolution of digital entertainment services. Allen Broome, CEO of MediaKind, highlighted the excitement surrounding the collaboration, which leverages MediaKind’s cloud-native MediaFirst and Aquila live streaming platforms.
Paco Salcedo, General Manager Enterprise at Microsoft, pointed out the role of Microsoft Azure in enhancing the platform’s capabilities, enabling ‘Go Play Market’ to offer a wealth of content that meets the dynamic needs of audiences in the targeted markets.
Expanding Reach and Enhancing Experience
‘Go Play Market’ is not just another streaming platform; it’s an ambitious attempt to bridge the gap between content creators and consumers across multiple regions. By opening the platform to non-Ooredoo subscribers, the initiative aims to broaden its reach and impact, making premium entertainment more accessible. The strategic partnership with MediaKind and Microsoft is instrumental in ensuring a seamless, high-quality streaming experience, setting a new standard for OTT platforms in the region.
The launch of ‘Go Play Market’ by Ooredoo Group, in collaboration with MediaKind and Microsoft, not only signifies a bold step towards diversifying the entertainment options available to consumers but also reflects the evolving landscape of digital content consumption.
As this platform begins to roll out across its targeted markets, it will be interesting to observe its adoption and the potential shifts it may bring to the regional entertainment industry. With a focus on innovation, accessibility, and quality, ‘Go Play Market’ is poised to become a key player in the digital entertainment scene.
